Logo design for software company, dLoo, Inc. The company wanted a logo that was not only eye catching and memorable, but also one that would look good in a variety of formats and colors (such as reversed out fig. 2), and would be clear, even when scaled to a small size on the Web (fig. 3). dLoo also wanted a logo that was bird-themed since the name dLoo originates from the Apache word for little bird. The final bird seen here was derived from a rough sketch by one dLoo's founding members.